Understanding link popularity and link building

Article on link popularity and strategies aimed to improve it. SEO and link building as different but complementary concepts.

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Written by Javier García on March 19th, 2006 with 8 comments.
Read more articles on Search engine optimization and Link building.

Link popularity, in a very simple definition, refers to the number of pages that link to a given web site. Incoming links are the most important factor in generating traffic for your site: they drive visitors directly to it and they are the most important element considered by search engines to determine the order of their search results. However, link popularity is not about receiving as many links as possible.

Are SEOs link builders?

Those of you who have read “Is search engine optimization (SEO) dead?” might have missed off-the-page factors (link building) as an issue in the debate.

Link building is the process of researching, requesting and encouraging links to improve a web site’s link popularity. But, is this a SEO task? In order to answer this question we must define two types of incoming links that are often distinguished (specially by search engines) based on their nature:

According to the above, artificial links are useless or even harmful for your web site, and natural links can’t be obtained in an artificial way, so, how do SEOs work on the link building strategy?:

Currently people use to mix the terms SEO and link building. So, to make it clear, these are different but complementary concepts:

Comment on link popularity and link building

Leave your comment below and give your opinion: Are SEOs link builders? What link building strategies really work?

Written by Javier García on March 19th, 2006 with 8 comments.
Read more articles on Search engine optimization and Link building.

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8 comments

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Get your own gravatar by visiting gravatar.com Grokodile
#1. May 16th, 2006, at 5:00 PM.

A comment and/or question. Isn’t the “quality” of the site/page containing the link to your own site quite important too? Assuming the larger engines can determine this quality value it might eventually devalue the process of spamming everything…

We can hope!

Get your own gravatar by visiting gravatar.com Mike
#2. June 14th, 2006, at 4:47 PM.

Actually the proportions between number of links in relation to quality of links is more inportant than having a few really good ones. Link mass.. but with a acceptable average. In that view a group of so-so links wont matter that much.

Bottom line as we all know - links rule the seo stage at this moment.

Check out more of my article at: www.ibseo.com - the one about article links.

Get your own gravatar by visiting gravatar.com Sholom Sandalow
#3. June 29th, 2006, at 2:15 PM.

Great article. It’s amazing how intelligent the major search engines have become in response to the business community’s wilingness to exploit the webs interactive nature.

Get your own gravatar by visiting gravatar.com Peter
#4. July 18th, 2006, at 5:39 AM.

Excellent article. Fortune Interactive (http://www.fortuneinteractive.com/laptop.php) recently performed an in-depth study of ranking factors for the big 3 SE’s - it makes interesting reading.

Peter

Get your own gravatar by visiting gravatar.com Money Making Forum
#5. September 2nd, 2006, at 9:43 PM.

Exactly. Quality backlinks from similar target markets with greater page rank and traffic than your own site are the best form of SEO, given your site provides quality content, is updated regularly and is search engine friendly.

Get your own gravatar by visiting gravatar.com Jerry
#6. September 3rd, 2006, at 8:18 AM.

Nice article. I still have alot more to learn on link building. Thanks for sharing! I found your blog through some friends who are using your theme. Thanks for the great theme! Would love to use it once I convert my blog to wordpress! Great job!

Get your own gravatar by visiting gravatar.com Costa Rica Fishing
#7. September 9th, 2006, at 9:00 PM.

Interesting article. I think the future SEO will focus more on web interactivity and less on link building. Getting quality links for a new site is a pain - and sometimes an expensive one.

SE’s seem to focus more and more on constantly changing content in judging a sites rank. An SEO would better spend their time on improving not only their clients site but also their rank.

Design a good interactive site and see results fast.

Cheers,
Ramen Fisher
Costa Rica Fishing

Cheers

Get your own gravatar by visiting gravatar.com Kin
#8. January 10th, 2007, at 8:26 AM.

Thanks for another excellent article, really helped to solve some of my questions about links and link popularity, etc…
Cheers!

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