Is search engine optimization (SEO) dead?

Digging up the old debate. Current picture of search engine optimization. Parallelisms between good SEO and usability.

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Written by Javier García on March 16th, 2006 with 9 comments.
Read more articles on Web usability and Search engine optimization.

While the “is SEO dead” debate may seem recent to you, this isn’t a new discussion at all. You can easily find articles with this exact same title from several years ago. And what have changed since then? Probably nothing significant, simply things have been taking its course.

Is SEO really dead?

It’s not easy to answer this question mainly because there is no consensus on what SEO means exactly. However there are two clear types of SEO services that are living hard times:

The thin line between good SEO and usability

Leaving apart wrong approaches and penalized methods there are still a number of aspects that SEO can improve to make your web site more appealing to search engines, through “White Hat” techniques. However you will come to the conclusion that these techniques are not exclusive to SEO.

Read above: easier, faster, more understandable… usability concepts. Good SEO and usability come hand in hand in order to achieve a global Internet marketing success. SEO companies that focus exclusively on search engine rankings are doomed to failure because they don’t think long-term. On the contrary, White Hat SEO put forth best efforts to develop a web site that is appealing to search engines, but also to users, and this is the only way to ensure your web site’s ongoing success.

According to this, search engine optimization is not dead, but it needs a different approach: SEO can’t stand as an independent aspect of your web site, it must be considered an integral part of your global marketing strategy.

Is SEO dead for you?

Leave a comment and contribute to this discussion. What is the current picture of search engine optimization?

Technorati tags: SEO, Search engine optimization, search engine positioning, SEP, search engines, Black Hat SEO, good SEO, usability, White Hat SEO

Written by Javier García on March 16th, 2006 with 9 comments.
Read more articles on Web usability and Search engine optimization.

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9 comments

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Get your own gravatar by visiting gravatar.com Mention from Monetizingtheweb.com
#1. March 19th, 2006, at 5:02 PM.

Understanding link popularity and link building - Monetizing the Web - Javier García: Those of you who have read “Is search engine optimization (SEO) dead?” might have missed off-the-page factors (link building) ...

Get your own gravatar by visiting gravatar.com Dave G
#2. April 7th, 2006, at 8:34 AM.

I can assure that it is far from dead! I am an SEO of 5 years and still do this now. Lots of money, lots of effort, lots of results, so no, it is not dead. I mean, I just got a PR of 5 on http://blog.brightonvibes.com in a couple of weeks. If I had done no SEO it would probably not even have been indexed yet

I love the blog by the way, and the WP theme you offer is fantastic! Keep up the good work, and I am adding you to my weblinks section

Cheers
Dave

Get your own gravatar by visiting gravatar.com Eric
#3. May 13th, 2006, at 3:07 AM.

@Dave G: getting PR5 on your blog is far from being difficult.. I have some blogs running for a customer of mine, each of them PR5 in only two weeks of running (which may have been luck, as the Google-dance just took place those days). I did that without any SEOptimizing, but with a little plugin I wrote which quite nice promotes the blog - of course without spamming. My personal blog hit instantly PR4 without any of that stuff - even without regularly posting or keeping it maintained.

Aside from that I agree in SEO not being dead - it just shifted heavily from simple Meta-tagging to content-/source-/traffic-/keyword-optimizing including a bit of networking. This way you can get unoptimized sites to PR5, if only they get enough relevant links from other IP C-Blocks. On the other hand, you can get a fully optimized site with just a few links from the same IP-range up to PR5, too. The difficulty is in getting higher than 5 - that’s where site-running-time and some other variables come in. Here the REAL fun begins.

Get your own gravatar by visiting gravatar.com Mention from Freearticle.blogsome.com
#4. June 22nd, 2006, at 5:30 PM.

Free Article to Publish :: Is Search Engine Optimization (SEO) Dead? :: June :: 2006: Original article published by Javier Garca: Is search engine optimization (SEO) dead? in Monetizing the Web Read more articles ...

Get your own gravatar by visiting gravatar.com Mention from Theseoking.org
#5. August 12th, 2006, at 3:51 AM.

theseoking.org: Original article published by Javier García: Is search engine optimization (SEO) dead? in Monetizing the Web Read more articles ...

Get your own gravatar by visiting gravatar.com Qween Lorry
#6. September 12th, 2006, at 5:56 PM.

Very many thanks for a good work. Nice and useful. Like it!

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