Basics: Adding content to your web site

Introductory article on what is, has always been and always will be the king of the web: content. Trying to come to a definition of good content and its characteristic features.

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Written by Javier García on March 7th, 2006 with comments disabled.
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Users visit (or should visit) your site for a given reason, and that reason has a name: content. Though the are mutiple types of web content (graphics, multimedia, downloads…) we will focus on the predominant one: textual content. In any case, the following definitions are also applicable to any other kind.

What is good content?

Good content can be defined as that which attracts users and keeps them coming back to your site.

In addition, content is effective if it leads visitors to an specific goal. Always that goal exists, of course; for many people, attracting and keeping users will be more than enough. But effectiveness is another story and will be told another time.

Getting back to the main point, we can say that web content is good if it is:

The importance of feedback

Every different person is attracted to very different things, so “good” content as defined before is completely subjective. Hence the importance of knowing your users.

Ask their opinion (directly or indirectly) and find out what they really need from your web site, so you can adapt your content accordingly.

Give your opinion

Talking about feedback… What is good content for you? What is your method to find out what your visitors are really interested in? And more specifically: What would you change about this site to make it more appealing to you?

Technorati tags: content, web content, good content, web site

Written by Javier García on March 7th, 2006 with comments disabled.
Read more articles on Web content.

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